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#131 The Case of the Two-Cent Candy Years ago, I wrote about a retail store in the Palo Alto environs-a good one, which had a box of two-cent candies at the checkout. I subsequently remember that "little" parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine-from retailers to bankers to plumbing-supply-house owners-have come up to remind me, sometimes 15 or 20...